Users are more loyal to Android than to iOS - research

Compared with the beginning of 2016, the level of loyalty of Android users has grown and is currently the highest for all the time of research.

Android users demonstrate a higher brand loyalty compared with owners of mobile devices based on iOS. This is evidenced by the results of a study Consumer Intelligence Research Partners (CIRP), according to ITC.

Compared with the beginning of 2016, the level of loyalty of Android users has grown and is currently the highest for all the time of research.

To identify the level of loyalty for each platform, the study determined what proportion of consumers in the United States retained the smartphone operating system when buying a new gadget in 2017. At the same time, 91% of owners of devices with Android again preferred the Android OS.

Among iPhone owners, 86% of buyers again chose a model based on iOS. According to CIRP co-founder Mike Levin, given that there are actually only two mobile operating systems left on the market, users choose one of them, study it, invest in applications and storage, and then continue to work with it.

Loyalty to the mobile OS changes over time. For example, in 2013, iOS users were more loyal. But over the 2-year period (from January 2016 to December 2017), Android took the lead, demonstrating loyalty levels in the range of 89-91%. At the same time, iOS user loyalty ranged from 85% to 88%.

However, if you compare absolute, rather than relative performance, then more users are switching from Android to iOS than from iOS to Android, said Mike Levin.

Earlier, experts have identified the best Android-smartphone - Huawei Mate 10 Pro

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